Polaroid

ν΄λΌλ‘œμ΄λ“œ#Packaging #Merchandise_Design #Brand_Assets


As part of the creative team at Yard Studio, London, I developed extensive design assets for Polaroid. This collection encompasses packaging for films and accessories, brand merchandise, and visual guidelines designed to ensure brand consistency. These projects focus on the seamless integration of product design and brand systems, transforming complex product ecosystems into bold and intuitive visual languages.
런던 Yard Studio의 ν¬λ¦¬μ—μ΄ν‹°λΈŒ νŒ€μœΌλ‘œμ„œ ν΄λΌλ‘œμ΄λ“œμ˜ λ°©λŒ€ν•œ λ””μžμΈ μžμ‚°μ„ κ΅¬μΆ•ν•˜λŠ” μ—¬λŸ¬ ν”„λ‘œμ νŠΈμ— μ°Έμ—¬ν–ˆμŠ΅λ‹ˆλ‹€.

λ³Έ ν”„λ‘œμ νŠΈλŠ” ν΄λΌλ‘œμ΄λ“œμ˜ 상징적인 λΈŒλžœλ“œ 아이덴티티λ₯Ό 필름 νŒ¨ν‚€μ§€, 카메라 μ•‘μ„Έμ„œλ¦¬, λΈŒλžœλ“œ ꡿즈 λ“± μ‹€μ œ μ œν’ˆ μƒνƒœκ³„ μ „λ°˜μœΌλ‘œ ν™•μž₯ν•˜λŠ” κ³Όμ •μ΄μ—ˆμŠ΅λ‹ˆλ‹€.Β μ•„λž˜ μž‘μ—…λ¬Όλ“€μ€ ν΄λΌλ‘œμ΄λ“œλ₯Ό μœ„ν•΄ μ§„ν–‰ν–ˆλ˜ μˆ˜λ§Žμ€ ν”„λ‘œμ νŠΈ 쀑, μ œκ°€ μ£Όμš”ν•˜κ²Œ μ°Έμ—¬ν–ˆλ˜ μž‘μ—…λ¬Όλ“€μž…λ‹ˆλ‹€.


Flim Box Packaging

ν•„λ¦„λ°•μŠ€ νŒ¨ν‚€μ§€



Executed the detailed design for Polaroid’s film packaging, focusing on the precise arrangement of graphic elements and technical data. This involved managing layout specifications, integrating essential product information and barcodes, and producing high-fidelity mockups for visual verification.

ν΄λΌλ‘œμ΄λ“œ 필름 νŒ¨ν‚€μ§€μ˜ μ„ΈλΆ€ λ””μžμΈ 및 λ ˆμ΄μ•„μ›ƒ μž‘μ—…μ„ μˆ˜ν–‰ν–ˆμŠ΅λ‹ˆλ‹€. λΈŒλžœλ“œ κ°€μ΄λ“œλΌμΈμ— λ”°λ₯Έ κ·Έλž˜ν”½ μš”μ†Œμ˜ μ •κ΅ν•œ λ°°μΉ˜μ™€ μ œν’ˆ 데이터 및 λ°”μ½”λ“œ λ“± ν•„μˆ˜ μ •λ³΄μ˜ μ‹œμŠ€ν…œμ  톡합에 μ§‘μ€‘ν–ˆμŠ΅λ‹ˆλ‹€. λ˜ν•œ, μ‹€μ œ μ œμž‘ μ „ λ””μžμΈμ˜ 완성도λ₯Ό κ²€μ¦ν•˜κΈ° μœ„ν•΄ 고해상도 λͺ©μ—…(Mockup) μž‘μ—…μ„ λ³‘ν–‰ν•˜μ—¬ μ‹œκ°μ  일관성을 ν™•λ³΄ν–ˆμŠ΅λ‹ˆλ‹€.



Film Box: Summer Edition

ν•„λ¦„λ°•μŠ€: μ—¬λ¦„μ—λ””μ…˜

Color i-Type Film Double Pack - Summer Edition

Source: Polaroid Official Website / 좜처: ν΄λΌλ‘œμ΄λ“œ 곡식 ν™ˆνŽ˜μ΄μ§€

Above is a limited release designed to celebrate the season's vibrant identity. The design translates the warmth and intensity of summer light into a tactile packaging experience, exploring multiple visual concepts to reflect various seasonal moods.
이 ν”„λ‘œμ νŠΈλŠ” 여름 μ‹œμ¦Œ ν•œμ •νŒμΈ ν΄λΌλ‘œμ΄λ“œ i-Type ν•„λ¦„μ˜ νŒ¨ν‚€μ§€ λ””μžμΈ μ œμ•ˆμž…λ‹ˆλ‹€. ν•œμ—¬λ¦„μ˜ κ°•λ ¬ν•œ ν–‡μ‚΄ μ•„λž˜μ—μ„œλ§Œ λ§Œλ‚  수 μžˆλŠ” λ‹€μ±„λ‘œμš΄ 색채와 그림자의 λŒ€λΉ„λ₯Ό μ‹œκ°ν™”ν•˜λŠ” 데 μ§‘μ€‘ν–ˆμŠ΅λ‹ˆλ‹€. κ³„μ ˆ 특유의 생동감을 λ‹΄μ•„λ‚΄κΈ° μœ„ν•΄ μ—¬λŸ¬ 가지 μ»¨μ…‰μ˜ λΉ„μ£Όμ–Ό μ „λž΅μ„ μˆ˜λ¦½ν•˜κ³ , 이λ₯Ό νŒ¨ν‚€μ§€μ— λ…Ήμ—¬λƒˆμŠ΅λ‹ˆλ‹€.


Design Drafts
λ””μžμΈ μ‹œμ•ˆ
Final Release / μ΅œμ’…μ•ˆ

A dynamic design featuring organic wave patterns and vibrant blue gradients. It captures the rhythmic energy and cooling sensation of the summer ocean.

μ—¬λ¦„μ˜ 역동적인 μ—λ„ˆμ§€λ₯Ό 유기적인 λ¬Όκ²° νŒ¨ν„΄κ³Ό μ‹œμ›ν•œ 블루 κ·ΈλΌλ°μ΄μ…˜μœΌλ‘œ ν‘œν˜„ν•œ λ””μžμΈμž…λ‹ˆλ‹€. νŒŒλ„μ˜ 리듬감과 μ²­λŸ‰ν•œ λ°”λ‹€μ˜ κΉŠμ΄κ°μ„ λ ˆμ΄μ–΄λ“œ κΈ°λ²•μœΌλ‘œ ν‘œν˜„ν–ˆμŠ΅λ‹ˆλ‹€.
Β  Β  Β  Β  Β  Β  Β  Β 
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Design Drafts / μ‹œμ•ˆ
These concepts capture the diverse moods of the season. From the vibrant energy of summer festivals and shimmering heat hazes to the nostalgic glow of golden sunsets, each design translates a unique summer moment into a visual identity.
μ—¬λ¦„μ΄λΌλŠ” κ³„μ ˆμ΄ 가진 μ—¬λŸ¬ 가지 얼꡴을 νƒκ΅¬ν•œ λ””μžμΈ μ‹œμ•ˆλ“€μž…λ‹ˆλ‹€. ν™œκΈ° λ„˜μΉ˜λŠ” 여름 μΆ•μ œμ˜ μ—λ„ˆμ§€λΆ€ν„° μ•„μ§€λž‘μ΄ ν”Όμ–΄μ˜€λ₯΄λŠ” ν•œμ—¬λ¦„μ˜ μ—΄κΈ°, 그리고 ν™©κΈˆλΉ›μœΌλ‘œ λ¬Όλ“œλŠ” λ…Έμ„μ˜ μ •μ·¨κΉŒμ§€. μ—¬λ¦„μ˜ 상징적인 μˆœκ°„λ“€μ„ ν¬μ°©ν•˜μ—¬ 각각의 κ³ μœ ν•œ μ‹œκ°μ  μ •μ²΄μ„±μœΌλ‘œ μž¬ν•΄μ„ν–ˆμŠ΅λ‹ˆλ‹€.Β 



Polaroid Go Puffy Album

ν΄λΌλ‘œμ΄λ“œ κ³  퍼피 앨범

Final Release / μ΅œμ’…μ•ˆ
Source: Polaroid Official Website / 좜처: ν΄λΌλ‘œμ΄λ“œ 곡식 ν™ˆνŽ˜μ΄μ§€

This project focuses on the visual and material design for Polaroid albums. For the Polaroid Goβ€”a line characterized by its compact and rounded aestheticβ€”I developed the 'Puffy Album.' The soft, cushioned material was specifically chosen to mirror the cute, tactile nature of the Go camera and its smaller film format.

λ³Έ ν”„λ‘œμ νŠΈλŠ” ν΄λΌλ‘œμ΄λ“œ μ•¨λ²”μ˜ μ‹œκ° μš”μ†Œ 및 μ†Œμž¬ λ””μžμΈμž…λ‹ˆλ‹€. μž‘κ³  λ™κΈ€λ™κΈ€ν•œ μ™Έν˜•μ΄ νŠΉμ§•μΈ 'ν΄λΌλ‘œμ΄λ“œ κ³ (Go)' 라인을 μœ„ν•΄ νŠΉλ³„νžˆ 퍼피(Puffy) 앨범을 κ°œλ°œν–ˆμŠ΅λ‹ˆλ‹€. λΆ€λ“œλŸ½κ³  ν­μ‹ ν•œ μ†Œμž¬λ₯Ό μ„ νƒν•˜μ—¬, κ³ (Go) 카메라 특유의 κ·€μ—¬μš΄ 감각과 μž‘μ€ 필름 μ‚¬μ΄μ¦ˆμ— μ–΄μšΈλ¦¬λŠ” 촉각적 κ²½ν—˜μ„ λ””μžμΈμ— λ…Ήμ—¬λƒˆμŠ΅λ‹ˆλ‹€.



Design Drafts
λ””μžμΈ μ‹œμ•ˆ



Drafts_1 / μ‹œμ•ˆ_1

Alternative concepts exploring the 'Puffy' theme. While maintaining the core identity of the cushioned material, these drafts offer diverse visual and graphic variation.β€˜νΌν”Ό(Puffy)' 컨셉을 λ°”νƒ•μœΌλ‘œ ν•œ λŒ€μ•ˆ μ‹œμ•ˆλ“€μž…λ‹ˆλ‹€. ν­μ‹ ν•œ μ†Œμž¬μ˜ μ•„μ΄λ΄ν‹°ν‹°λŠ” μœ μ§€ν•˜λ©΄μ„œ, λ‹€μ–‘ν•œ κ·Έλž˜ν”½κ³Ό λ ˆμ΄μ•„μ›ƒμ˜ λ³€ν™”λ₯Ό μ‹œλ„ν–ˆμŠ΅λ‹ˆλ‹€.








Drafts_2 / μ‹œμ•ˆ_2

This concept utilizes Polaroid’s iconic color palette to create a dynamic visual experience. By weaving together a diverse range of colors, the design celebrates the vividness of everyday moments and the joyful spirit of the brand.ν΄λΌλ‘œμ΄λ“œμ˜ 상징적인 컬러 νŒ”λ ˆνŠΈλ₯Ό ν™œμš©ν•˜μ—¬ 역동적인 μ—λ„ˆμ§€λ₯Ό λ‹΄μ•„λ‚Έ μ‹œμ•ˆμž…λ‹ˆλ‹€. λΈŒλžœλ“œ 특유의 λ‹€μ±„λ‘œμš΄ 색감을 μ‘°ν™”λ‘­κ²Œ λ°°μΉ˜ν•˜μ—¬, 우리 μΌμƒμ˜ ν’μ„±ν•˜κ³  생동감 λ„˜μΉ˜λŠ” μˆœκ°„λ“€μ„ λ‹΄μ•˜μŠ΅λ‹ˆλ‹€.








Drafts_3 / μ‹œμ•ˆ_3

An album concept that adopts the familiar structure of a desk calendar. With dedicated slots for photos and text, this layout offers a structured way to keep a monthly visual and written diary.탁상달λ ₯의 μ΅μˆ™ν•œ ꡬ쑰λ₯Ό 빌렀온 앨범 μ‹œμ•ˆμž…λ‹ˆλ‹€. 사진과 글을 μœ„ν•œ μ „μš© μŠ¬λ‘―μ„ λ°°μΉ˜ν•˜μ—¬, ν•œ λ‹¬μ˜ 기둝을 μ‹œκ°μ μ΄κ³  μ²΄κ³„μ μœΌλ‘œ 남길 수 μžˆλŠ” λ ˆμ΄μ•„μ›ƒμ„ μ œμ•ˆν•©λ‹ˆλ‹€.



Polaroid Go instant Camera Silicone Skin Tag

ν΄λΌλ‘œμ΄λ“œ κ³  μΈμŠ€ν„΄νŠΈ 카메라 μ‹€λ¦¬μ½˜ μΌ€μ΄μŠ€ νƒœκ·Έ


Polaroid Go Camera
ν΄λΌλ‘œμ΄λ“œ κ³  카메라
Polaroid Go Silicone Camera Skin (Source: Polaroid Official Website)
ν΄λΌλ‘œμ΄λ“œ κ³  μ‹€λ¦¬μ½˜ 카메라 μŠ€ν‚¨ (좜처:Β  ν΄λΌλ‘œμ΄λ“œ 곡식 ν™ˆνŽ˜μ΄μ§€)




Tag Deisgn
νƒœκ·Έ λ””μžμΈ
Tag Design
νƒœκ·Έ λ””μžμΈ



Front View
μ •λ©΄

Side View
μΈ‘λ©΄


This project reinterprets the symbolic moment of photo ejection into a physical packaging structure. The paper tag, inserted where a photo would typically emerge, serves a dual purpose: delivering essential product details and enabling a plastic-free hanging display. It is a creative response to environmental constraints, seamlessly blending Polaroid’s identity with sustainable design practices.

ν΄λΌλ‘œμ΄λ“œ 사진이 좜λ ₯λ˜λŠ” ꡬ쑰λ₯Ό νŒ¨ν‚€μ§€μ— μ μš©ν•œ ν”„λ‘œμ νŠΈμž…λ‹ˆλ‹€. 사진 슬둯 μœ„μΉ˜μ— 쒅이 νƒœκ·Έλ₯Ό κ²°ν•©ν•˜μ—¬ λΈŒλžœλ“œ 정체성을 κ΅¬ν˜„ν–ˆμŠ΅λ‹ˆλ‹€. 이 νƒœκ·ΈλŠ” λ³„λ„μ˜ 비닐 포μž₯ 없이 μ œν’ˆμ„ λ§€λŒ€μ— κ±Έ 수 μžˆλŠ” λ””μŠ€ν”Œλ ˆμ΄ κΈ°λŠ₯을 κ²Έν•©λ‹ˆλ‹€. λΆˆν•„μš”ν•œ 폐기물을 쀄이고 νŒ¨ν‚€μ§€ μžμ²΄μ— λΈŒλžœλ“œ κ²½ν—˜μ„ ν†΅ν•©ν•˜λŠ” 데 μ§‘μ€‘ν–ˆμŠ΅λ‹ˆλ‹€.


Prototype
ν”„λ‘œν† νƒ€μž…






Photo Decor Stickers

사진 κΎΈλ―ΈκΈ° μŠ€ν‹°μ»€

How It Works
μ‚¬μš©μ˜ˆμ‹œ


A sticker pack designed for customizing Polaroid photos. It features intuitive graphic assets including speech bubbles, keywords, and icons, all consistent with the brand's vivid color palette. The design provides a flexible toolkit for users to directly engage with their prints, transforming instant photos into personalized pieces of storytelling.

ν΄λΌλ‘œμ΄λ“œ 사진 μ»€μŠ€ν„°λ§ˆμ΄μ§•μ„ μœ„ν•œ μŠ€ν‹°μ»€ νŒ©μž…λ‹ˆλ‹€. λΈŒλžœλ“œμ˜ λΉ„λΉ„λ“œν•œ 컬러λ₯Ό μ μš©ν•œ 말풍선, ν…μŠ€νŠΈ, μ•„μ΄μ½˜ λ“± 직관적인 κ·Έλž˜ν”½ μžμ‚°μœΌλ‘œ κ΅¬μ„±ν–ˆμŠ΅λ‹ˆλ‹€. 사진 상황에 맞좰 μš”μ†Œλ₯Ό 자유둭게 μ‘°ν•©ν•  수 있으며, μ‚¬μš©μžκ°€ μΈν™”λœ 사진을 직접 νŽΈμ§‘ν•˜λ©° 본인만의 μŠ€ν† λ¦¬λ₯Ό κΈ°λ‘ν•˜λŠ” κ²½ν—˜μ— μ§‘μ€‘ν•œ λ””μžμΈμž…λ‹ˆλ‹€.